We are a safe place for all Rebels! All properties by Hotel Zed and ROAR in Tofino have been Rainbow Registered by Canada’s LGBT+ Chamber of Commerce (CGLCC.) AND we are the first hospitality chain to have all of its locations registered! How cool is that???

Rainbow Registration is a national Canadian accreditation for 2SLGBTQI+ friendly businesses and organizations. Seeing a Rainbow Registered symbol indicates to people that the business meets a stringent set of standards to ensure 2SLGBTQI+ visitors feel safe, welcomed, and accepted.

“I can’t begin to describe what it means to be the first hotel chain to have all of their properties be Rainbow Registered,” says Mandy Farmer, CEO at Accent Inns Inc. “Goosebumps, swelling heart, misty eyes and so fiercely proud of my amazing team for making this happen.” 

Fulsome, mandatory training is also required for managers. Included in this training are components of proper pronoun usage and education on terms associated with gender and human identities. As a commitment to all staff, Hotel Zed and ROAR’s benefits package covers hormone therapy so that staff members who chose a medical transition can show up at work and in their lives as their authentic selves.

“Regardless of whether you are a guest or employee, our intention at Hotel Zed and ROAR is to make our properties a space where you can show up as your true authentic self every day,” says Matt Schmitt, Sales and Marketing Coordinator at Accent Inns Inc. and driver of this initiative.

“For me, this is more than flying a flag or putting a sticker on our window. It’s about genuinely welcoming and celebrating everyone who walks into our hotel, regardless of gender identity, expression, or sexual orientation. Being a good human and doing the right thing is embedded in who we are, and it feels damn good!”

As a commitment to the 2SLGBTQI+ community, Hotel Zed and ROAR invests heavily to support local queer-friendly community groups and organizations. For the month of February in 2022, the properties unveiled unique, multimedia Progress Pride Flags in their lobbies and provided queer-friendly Valentine’s Day cards to include the queer community in a holiday that has traditionally overlooked the 2SLGBTQI+ community. Why? Because we love ALL Rebels!